FOUNDING PARTNERS

The partners

Simon Clift, Erik Galardi and Ricardo Sapiro were senior executives of Marketing in national and international companies of consumer goods with local, regional and global experiences.

Such background reflects on two great strengths at Touch: experience and business vision, and ability to identify deep insights from customers.

Simon Clift

With a career developed in Unilever, Simon was General Manager in Brazil, Personal Care Global President and Global Chief Marketing Officer.

During his global leadership, iconic brand positioning such as Dove/Real Beauty, Omo/Dirtis Good, Flora/Becel and Axe/Lynx have become global benchmarks in the FMCG industry.

The Brand Key (tool for brand positioning), ABC (tool for communication evaluation), CCP (tool for media planning) and Marketing Academy (marketing capability programme) were also developed under Simon’s leadership.

As Touch founding partner, Simon is the lead advisor for global projects such as Metro, El Corte Ingles, Casino, R&B and Natura, being the key champion and gatekeeper.

Erik Galardi

With a thorough professional background in marketing and branding, Erik was Marketing Director in Unilever in Brazil/ Latin America and Innovation Leaderin Natura.

He co-leads Touch São Paulo’s office, where he led repositioning projects of brand’s such as Avon, Ruffles, Natura International and Havaianas.

Such background reflects on two great strengths at Touch: experience and business vision, and ability to identify deep insights from customers. Such background reflects on two great strengths at Touch: experience and business vision, and ability to identify deep insights from customers.

Ricardo Sapiro

Ricardo has a vast experience in marketing and branding. His professional background involves J&J and Unilever, where he had roles of developing regional (LatinAmerica) and global brands.

At Touch he co-leads the São Paulo office, and led repositioning projects of brands such as Tylenol Latam, Magic Development Group, El Corte Inglés as well as several industry associations in Brazil.

Such background reflects on two great strengths at Touch: experienceand business vision, and ability to identify deep insights from customers. Such background reflects on two great strengths at Touch: experienceand business vision, and ability to identify deep insights from customers.

Work team

Touch is formed by two work teams segmented in consumer and corporate cores.

They come from different backgrounds and experience in complementary areas of knowledge.

The teams count on Research, Planning and Creation areas.

Simon Clift

Partner

Erik Galardi

Partner

Ricardo Sapiro

Partner

Jon Moore

Planning

Ross Walker

Planning

Valerie Engelsberg

Planning

Graça Gabarron

Administrative

Pablo Ladeira

Planning

Gilda Conceição

Secretary

Damiana Buosi

Insight

Raniere Coutinho

Creative

Gustavo Netto

Creative

Gabriele Parra

Planning

Juliana Machado

Creative

Renata Alban

Planning

Renata Gomes

Insight

Neide Silva

Office maid

Beatriz Alonso

Creative

Sandra Ormundo

Administrative

Salézia Sá

Insight

Carol Stabel

Creative